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The Australian Phone Word Association Limited (APWA) is a not-for-profit industry body that exists for the benefit of all its members and all entities that intend to use Phone Words in advertising / communications.

Some of the key objectives of the APWA are:

  • Working with the Australian Communications and Media Authority (ACMA), telecommunications companies, and handset manufacturers to ensure all mobile and fixed-line phones sold in Australia conform to the Australian Standard keypad. This is to ensure Phone Words can be successfully dialled from every phone in Australia.
  • Working with all telecommunications companies to ensure a certain level of overdial is accepted on all mobile and fixed-line networks. This is to ensure Phone Words longer than six letters (eg 1800 LIFE LINE, 1300 AUSPHONE etc) can be successfully dialled from every phone in Australia.

For a copy of the Australian Phone Word Association's constitution, please click on the link below.

Download the APWA constitution.

For more information about the APWA, please contact our office on the numbers listed on the contact page.

Alternatively, you can contact a director of the APWA. Directors contact details can be found in the Directors section of this website.